Well, this was unexpected! I just checked Facebook and found I had a whole bunch of notifications. I was quite surprised, then incredibly amused to find it was all from one account with the screen name "SPC food is disgusting", an account which describes itself as a "comedian".
Obviously, I entirely disagree with this person's assessment of SPC's line of products, but the dedication to comment on virtually every post on my Facebook account after midnight on a Saturday morning has intrigued me.
Whilst everyone says "don't feed the trolls", I decided to live dangerously and see what happens.
Personally, I think the beard needed a trim at the time. It was the best photo I could find at the start of the campaign (I'm pulling faces in most of the others).
I figure I'll leave the posts there and see what happens - if there's no response I might 'moderate' some of them...