New initiative?

SAL's second exhibition was held in Euroa and has just finished today! For about a week prior to the opening weekend, I boosted the image above (that is to say, turned it into a Facebook ad.) I spent less than $6 to send it out to a few hundred people and it ended up getting seen and/or interacted with by almost 2500 people all over Victoria and further afield.

I have no way of knowing how many - if any - decided to jump in the car, but I figure that if I can throw a few bob into spreading the word about what our region has to offer visitors, then surely it's gotta pay off in the long run, right?